Masthead

Sarah Mitchell has spent the last several years trying to make sense of why Canadian businesses succeed or fail — not the textbook version, but the real one, full of bad timing, lucky breaks, and stubborn founders who wouldn’t quit. She started out doing market research, spent a lot of early mornings buried in spreadsheets nobody wanted to read, and eventually realized she liked telling the story more than building the model. Now she splits her time between reporting and research, usually with too many browser tabs open and a half-finished coffee. She’s currently curious about what’s happening to small manufacturers outside the big cities — the ones you don’t hear about unless something goes wrong.

Timothy Campbell writes about business in Canada — the deals, the disruptions, and the people making them happen. He’s covered everything from scrappy Toronto startups to the entrenched giants of energy and finance, always looking for the story behind the numbers. Outside of writing, he spends time helping early founders figure out how to talk about what they’re building.

Terence Miller studied finance and economics, and spent a lot of that time more interested in why markets behave the way they do than in memorizing formulas for exams. He’s drawn to stories about smaller companies and the decisions behind them: why a founder pivoted, why a deal fell apart, why a “sure thing” wasn’t. He’s still figuring out his voice as a writer, which he thinks is a more honest thing to admit than pretending otherwise. When he’s not writing, he’s probably reading earnings calls for fun, which he recognizes is a strange hobby to have.